Nirup Island
About project
Nirup Island is a private luxury island located near Singapore.
The client came through a partner agency and requested a complete redesign of the island’s website to elevate the brand’s digital identity.
My responsibility was to design the web version of the site.
Mobile was out of scope for this project.
Business Goals
- Create a high-end digital experience that reflects the luxury positioning of the island.
- Establish a consistent, immersive brand presence.
- Make the website feel premium, calm, and aspirational — reinforcing the island’s exclusivity.
Responsibilities
UX/UI Design
Visual direction
Information Architecture
Target Audience
Oliver, 39
Business Owner
I’m exhausted from constant work and endless decisions.
I just want a quiet, premium place to switch off completely and maybe catch a few good waves.
Emma, 37
Creative Director
I’m planning my wedding and want a place that feels truly special. I imagine celebrating with close friends, beautiful views, good music, and a calm, luxurious atmosphere.
Daniel, 44
Investment Consultant
I spend most of my time traveling for work and rarely see my family.
I want to take everyone somewhere comfortable and exclusive, enjoy real time together, and try activities we never have time for.
Final Screens
Screens // Examples
Restaurant Card
Room Card
Event Card
Villa Card
Ferry Departures Table Card
Gallery Card
Outcome
The final website established a strong premium identity for Nirup Island, improved content clarity, and delivered a polished digital experience aligned with the island’s luxury positioning.
Hope you enjoyed my portfolio —
thank you for taking the time! ❤️
About project
Nirup Island is a private luxury island located near Singapore.
The client came through a partner agency and requested a complete redesign of the island’s website to elevate the brand’s digital identity.
My responsibility was to design the web version of the site.
Business Goals
- Create a high-end digital experience that reflects the luxury positioning of the island.
- Establish a consistent, immersive brand presence.
- Make the website feel premium, calm, and aspirational — reinforcing the island’s exclusivity.
Responsibilities
UX/UI Design
Visual direction
Information Architecture
Target Audience
Oliver, 39
Business Owner
I’m exhausted from constant work and endless decisions.
I just want a quiet, premium place to switch off completely and maybe catch a few good waves.
Emma, 37
Creative Director
I’m planning my wedding and want a place that feels truly special. I imagine celebrating with close friends, beautiful views, good music, and a calm, luxurious atmosphere.
Daniel, 44
Investment Consultant
I spend most of my time traveling for work and rarely see my family.
I want to take everyone somewhere comfortable and exclusive, enjoy real time together, and try activities we never have time for.
Final Screens
Screens // Examples
Restaurant Card
Room Card
Event Card
Villa Card
Ferry Departures Table Card
Gallery Card
Outcome
The final website established a strong premium identity for Nirup Island, improved content clarity, and delivered a polished digital experience aligned with the island’s luxury positioning.
Hope you enjoyed my portfolio — thank you for taking the time! ❤️